Blue ocean strategy & blue ocean shift is about creating new market space and making the competition irrelevant it is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
In 2005, professors w chan kim and renee mauborgne launched a revolution in business strategy by encouraging firms to evacuate shark infested waters their book, blue ocean strategy: how to. The reason is that blue ocean strategy creates considerable economic and cognitive barriers to imitation for a start, adopting a blue ocean creator’s business model is easier to imagine than to do. So powerful is blue ocean strategy that a blue ocean strategic move can create brand equity that lasts for decades almost all of the companies listed in the exhibit are remembered in no small.
Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005 the text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth. Instead of viciously competing with other companies, organizations should find a way to work in a marketplace that is free of competitors. Blue ocean strategy has 37,914 ratings and 841 reviews hal said: the signal-to-noise ratio of business books generally tends towards zero they fall int.
Blue ocean strategy is a new way of thinking, a new strategic mind-set, a bold new path to winning the future it’s grounded in analysis and energizes everyone.
Blue ocean strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand it is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Blue ocean strategy is a marketing theory from a book published in 2004 which was written by w chan kim and renée mauborgne, professors at insead [citation needed overview based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, kim and mauborgne argue that companies can succeed by. Blue ocean strategy harvard business review • october 2004 page 2 w chan kim ([email protected]) is the boston consulting group bruce d henderson chair professor of strategy.
His book blue ocean strategy, co-authored with renée mauborgne, has sold 36 million copies and is recognized as one of the most iconic and impactful strategy books ever written it is being published in a record-breaking 44 languages and is a bestsel w chan kim is the co-director of the insead blue ocean strategy institute and a chair. What is blue ocean strategy watch this video to understand the essence of blue ocean strategy, the worldwide bestseller written by world-renowned professors.