Free essay: aqualisa quartz in an industry where gaining a competitive advantage through product innovation was deemed impossible, aqualisa developed a. Aqualisa quartz: simply a better shower case solution price the pricing of the product is high and the product has been positioned as a premium product in the market we have calculated the net margin for the standard and the pumped quartz the margins for both of these products are 611% and 60% respectively.
Aqualisa quartz case solution aqualisa has a first mover advantage for its quartz but the company is expecting this technology to be replicated by the competitors in two years’ time so, the company must hurry to push out its sales as early as possible. Aqualisa quartz in an industry where gaining a competitive advantage through product innovation was deemed impossible, aqualisa developed a breakthrough product, launching the quartz in the uk shower market in may 2001 with great optimism. Aqualisa quartz case write up problem: aqualisa is suffering from a lack of sales momentum with their new quartz product line due to a lack strategic promotion the firm is has boldly attempted to innovate the electric segment of the uk’s shower market.
1) aqualisa marketing plan executive summary ¡§what to do¡¨ harry rawlinson¡¦s dilemma regarding the new innovative aqualisa quartz shower line should be considered an enormous opportunity instead of an enormous problem. Aqualisa quartz: simply a better shower case solution price the pricing of the product is high and the product has been positioned as a premium product in the market. Hbs case: aqualisa quartz – simply a better shower 1 aqualisa spent three years and €58 million developing the quartz was the product worth the investment is quartz a niche product or a mainstream product what is the quartz value proposition to plumbers to consumers.
Aqualisa quartz: simply a better shower case solution 11 reluctance of plumbers the plumbers available in the market were also reluctant to adopt and learn the innovation in showers as, they were only relying on the traditional installation techniques and quartz was not be installed by those traditional and old methods of installing showers.
Quartz a product by aqualisa in spite being an innovative product that is user-friendly and as per latest trends of the industry is still facing the challenge of increasing the sales for the product after the first four months of the launch. The shower provides significant improvements in terms of quality, cost, and ease of installation in product testing, the quartz shower received rave reviews from both consumers and plumbers alike however, early sales of the quartz have been disappointing. Aqualisa quartz: simply a better shower, case study 2739 words | 11 pages introduction aqualisa quartz: 'simply a better shower' - a significantly innovative product developed by aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago.